Marketing Channels by Bert Rosenbloom

Marketing Channels by Bert Rosenbloom

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

SKU	Unavailable
ISBN 13	9780030977367
ISBN 10	0030977363
Title	Marketing Channels
Author	Bert Rosenbloom
Condition	Unavailable
Publisher	Cengage Learning, Inc
Year published	1994-08-30
Number of pages	707
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.