MARKETING COMMUNICATIONS 2ND EDITION by Paul Smith
This work provides a comprehensive framework within which students and practitioners can understand the individual elements of the communications marketing mix, and their collective combination. The first part helps readers to write their own marketing communications plan, consider the international implications, and understand the fundamental theories of communication and buyer behaviour. The second section deals with the communications tools such as sales promotion, packaging, direct marketing and so on. This work includes visuals, practical tips and short case studies, and examples show successful solutions created by organizations in both industrial and consumer markets. This is a recommended text for CIM's Advanced Level Diploma.| SKU | Unavailable |
| ISBN 13 | 9780749426996 |
| ISBN 10 | 0749426993 |
| Title | MARKETING COMMUNICATIONS 2ND EDITION |
| Author | Smith Paul |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2000-03-30 |
| Number of pages | 450 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |