Marketing Communications by Chris Fill
Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by MarketingOnline, an online learning resource, which allows the students to create personally tailored notes using the electronic version of the Coursebook. It includes a glossary listing marketing terms and their meanings.Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing, in the School of Management at Cranfield University. Chris Fill is Founder and Managing Director of Fill Associates and a former Principal Lecturer in Marketing in the Portsmouth Business School at the University of Portsmouth. Kelly Page is Lecturer in Marketing and Strategy in the Cardiff Business School at the University of Cardiff.
| SKU | Unavailable |
| ISBN 13 | 9780273687726 |
| ISBN 10 | 0273687727 |
| Title | Marketing Communications |
| Author | Chris Fill |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Prentice Hall |
| Year published | 2005-08-24 |
| Number of pages | 952 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |