Marketing Communications by Patrick De Pelsmacker
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University. Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School. Joeri Van den Bergh is co-founder, managing partner and Gen Y expert of InSites Consulting, a global research agency, and author of How Cool Brands Stay Hot.
| SKU | Unavailable |
| ISBN 13 | 9781292135762 |
| ISBN 10 | 129213576X |
| Title | Marketing Communications |
| Author | Patrick De Pelsmacker |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2017-08-16 |
| Number of pages | 648 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |