Marketing Communications by Pr Smith
Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources."I recommend this book whether for a student getting to grips with the subject or a practitioner seeking to maximize ROI from the promotional budget." * Jorian Murray, Managing Director, DDB London *
"...filling and comprehensive [...] I'd recommend you give it space on your book shelf, and once a week turn off the computer and open the book. For most us, there will be something to learn. (4* review)" * B2B Marketing Magazine *
PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign.
Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, working with sponsors such as Sainsbury's and The Prince's Trust. He helps creative businesses to fulfil both their missions and their business goals, and he has written on media and digital marketing for Cambridge Marketing College.
| SKU | Unavailable |
| ISBN 13 | 9780749461935 |
| ISBN 10 | 0749461934 |
| Title | Marketing Communications |
| Author | Pr Smith |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2011-05-03 |
| Number of pages | 504 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |