Marketing Finance by Keith Ward
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.Keith Ward is a Professorial Research Fellow at Heythrop College in London and a Fellow of the British Academy. He is one of Britain's leading writers on comparative theology and Christian themes, and was previously Regius Professor of Theology at the University of Oxford.
| SKU | Unavailable |
| ISBN 13 | 9780750657709 |
| ISBN 10 | 0750657707 |
| Title | Marketing Finance |
| Author | Keith Ward |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2003-11-04 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |