Marketing for Hospitality and Tourism by Philip T Kotler
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text–comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
John Bowen was born in India in 1924 and reared by aunts and grandparents in the UK. After an uneventful war, he went to Oxford to read History. He began his writing life as a novelist and was recruited to television drama by the director, Peter Wood, then began writing for the stage. His first play, I Love You, Mrs Patterson opened at the St Martin's Theatre in 1964. His second, After The Rain, has been produced all over Europe as well as the USA, Canada and Australia, as has his third the double-bill Little Boxes. Of his other plays, Singles and The Corsican Brothers were first produced at the Greenwich Theatre, The Disorderly Women at Manchester, Florence Nightingale at Canterbury, Heil Caesar at the Midland Arts. He has also adapted Marivaux for the Chichester Arts Festival and Moliere for Lancaster.
| SKU | Unavailable |
| ISBN 13 | 9780131193789 |
| ISBN 10 | 0131193783 |
| Title | Marketing for Hospitality and Tourism |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2005-08-04 |
| Number of pages | 960 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |