Marketing for Hospitality and Tourism: Pearson New International Edition by Philip Kotler

Marketing for Hospitality and Tourism: Pearson New International Edition by Philip Kotler

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

SKU	Unavailable
ISBN 13	9781292020037
ISBN 10	1292020032
Title	Marketing for Hospitality and Tourism: Pearson New International Edition
Author	Philip Kotler
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2013-07-17
Number of pages	636
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.