Marketing Fundamentals by Stewart W Husted
This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.| SKU | Unavailable |
| ISBN 13 | 9780827348486 |
| ISBN 10 | 0827348487 |
| Title | Marketing Fundamentals |
| Author | Stewart W Husted |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 1998-03-15 |
| Number of pages | 592 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |