The Marketing Game! (with student CD ROM)
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The Marketing Game! (with student CD ROM) by Charlotte Mason
Presents a marketing strategy simulation that allows students the opportunity to apply their marketing knowledge. This book is applicable for various areas of Marketing and different levels because the game is based on several simulations with one integrated framework. It is based on realistic marketing and realistic marketing relationships.
William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well. Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.
| SKU | Unavailable |
| ISBN 13 | 9780072513806 |
| ISBN 10 | 0072513802 |
| Title | The Marketing Game! (with student CD ROM) |
| Author | Charlotte Mason |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-09-16 |
| Number of pages | 128 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |