Marketing Genius by Peter Fisk
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
"..a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)
"...truly inspiring book..." (Brand Strategy, June 2006)
"...exceptional writer..." (bubblewrap, June 2006)
"...fascinating read..." (Irish Enterpreneur, June 2006)
"...spot on..." (Simon Wakeman Journal, June 2006)
Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.
| SKU | Unavailable |
| ISBN 13 | 9781841126814 |
| ISBN 10 | 1841126810 |
| Title | Marketing Genius |
| Author | Peter Fisk |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2006-02-24 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |