The Marketing Gurus by Chris Murray
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without.Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.
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| SKU | Unavailable |
| ISBN 13 | 9781843549413 |
| ISBN 10 | 1843549417 |
| Title | The Marketing Gurus |
| Author | Chris Murray |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Atlantic Books |
| Year published | 2010-04-01 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |