Marketing Issues in Transitional Economies
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Marketing Issues in Transitional Economies by Rajeev Batra
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.| SKU | Unavailable |
| ISBN 13 | 9781461372752 |
| ISBN 10 | 1461372755 |
| Title | Marketing Issues in Transitional Economies |
| Author | Rajeev Batra |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Springer-Verlag New York Inc. |
| Year published | 2012-10-10 |
| Number of pages | 287 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |