Marketing Kit for Dummies by Alexander Hiam
The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
| SKU | Unavailable |
| ISBN 13 | 9780470401156 |
| ISBN 10 | 047040115X |
| Title | Marketing Kit for Dummies |
| Author | Alexander Hiam |
| Condition | Unavailable |
| Binding Type | Multiple-component retail product, part(s) enclosed |
| Publisher | John Wiley & Sons Inc |
| Year published | 2009-01-27 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |