Marketing by Gary Armstrong
For courses in Principles of Marketing at four year and two year colleges. This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) pedagogy—cultivating an efficient, effective teaching and learning environment.| SKU | Unavailable |
| ISBN 13 | 9780130127716 |
| ISBN 10 | 013012771X |
| Title | Marketing |
| Author | Gary Armstrong |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1999-08-23 |
| Number of pages | 736 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |