Marketing Logistics by Martin Christopher
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.For more than 30 years, Martin Christopher has been at the forefront of the development of modern logistics and supply chain management concepts. He is an Emeritus Professor of Marketing and Logistics at Cranfield University, where he helped establish the Centre for Logistics and Supply Chain Management as a world-class research institute. His published work has received a lot of attention from other academics, and he's been invited to speak at academic and industrial meetings all over the world.
| SKU | Unavailable |
| ISBN 13 | 9781138174290 |
| ISBN 10 | 1138174297 |
| Title | Marketing Logistics |
| Author | Martin Christopher |
| Condition | Unavailable |
| Publisher | Taylor & Francis Ltd |
| Year published | 2015-12-22 |
| Number of pages | 172 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |