Marketing Management: An International Perspective by Dominique Turpin

Marketing Management: An International Perspective by Dominique Turpin

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world.

'An excellent combination of theory and cases not often seen in an International Marketing text' - P. Cowell, University College, Warrington 'Excellent case studies, clear presentation, good range of topics, and variety of case lengths.' - Roger Sherlock, Dublin Institute of Technology

KAMRAN KASHANI and DOMINIQUE TURPIN are both Professors of Marketing at IMD (International Institute for Management Development, Switzerland.)

SKU	Unavailable
ISBN 13	9780333750087
ISBN 10	033375008X
Title	Marketing Management: An International Perspective
Author	Dominique Turpin
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	1999-06-04
Number of pages	512
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.