Marketing Management and Strategy by Peter Doyle
This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.| SKU | Unavailable |
| ISBN 13 | 9780273651505 |
| ISBN 10 | 0273651501 |
| Title | Marketing Management and Strategy |
| Author | Peter Doyle |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2001-11-16 |
| Number of pages | 464 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |