Marketing Management and Strategy by Peter Doyle
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.| SKU | Unavailable |
| ISBN 13 | 9780273693987 |
| ISBN 10 | 0273693980 |
| Title | Marketing Management and Strategy |
| Author | Peter Doyle |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2006-04-06 |
| Number of pages | 464 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |