Marketing Management by Philip T Kotler
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.| SKU | Unavailable |
| ISBN 13 | 9780137228515 |
| ISBN 10 | 0137228511 |
| Title | Marketing Management |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Prentice Hall |
| Year published | 1994-01-01 |
| Number of pages | 816 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |