Marketing Management by Russell S Winer
For upper-level undergraduate or MBA “core” courses in Marketing Management. This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.| SKU | Unavailable |
| ISBN 13 | 9780321014214 |
| ISBN 10 | 0321014219 |
| Title | Marketing Management |
| Author | Russell S Winer |
| Condition | Unavailable |
| Publisher | Pearson Education (US) |
| Year published | 1999-11-19 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |