Marketing Management by Rajiv Lal
"Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.| SKU | Unavailable |
| ISBN 13 | 9780072967623 |
| ISBN 10 | 0072967625 |
| Title | Marketing Management |
| Author | Rajiv Lal |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2004-04-14 |
| Number of pages | 832 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |