Marketing Metaphoria by Gerald Zaltman
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
Gerald Zaltman is The Joseph C. Wilson Professor of Business Administration at the Harvard Business School. Lindsay Zaltman is Managing Director of the Pittsburgh office of Olson Zaltman Associates.
| SKU | Unavailable |
| ISBN 13 | 9781422121153 |
| ISBN 10 | 1422121151 |
| Title | Marketing Metaphoria |
| Author | Gerald Zaltman |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2008-04-01 |
| Number of pages | 230 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |