Marketing Mistakes by Robert F Hartley
This casebook has been designed to supplement any text in a number of core courses - from principles to marketing problems, marketing management, marketing strategy and beyond. The book intends to help students learn from the mistakes of others. It is divided into four types of mistakes - ethical, public image, classical and contemporary - and includes questions and exercises to enliven classroom discussion.| SKU | Unavailable |
| ISBN 13 | 9780471548362 |
| ISBN 10 | 0471548367 |
| Title | Marketing Mistakes |
| Author | Robert F Hartley |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1992-02-19 |
| Number of pages | 362 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |