Marketing Planning by Stephan Sorger

Marketing Planning by Stephan Sorger

“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

SKU	Unavailable
ISBN 13	9780132544702
ISBN 10	0132544709
Title	Marketing Planning
Author	Stephan Sorger
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2011-10-06
Number of pages	360
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.