Marketing Public Sector Services by Jennifer Bean

Marketing Public Sector Services by Jennifer Bean

Marketing Public Sector Services is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focussed and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. It is an essential addition to a manager's toolkit of skills and knowledge.

Hussey, Lascelles: - Jennifer Bean and Lascelles Hussey are highly experienced consultants with an excellent track record of working with non-profit and public sector organisations. They are both UK Chartered Accountants and hold Masters in Business Administration. Their expertise is in taking business principles and best practice and applying them to public sector organisations in a practical way.

SKU	Unavailable
ISBN 13	9781899448777
ISBN 10	1899448772
Title	Marketing Public Sector Services
Author	Jennifer Bean
Series	Essential Skills For The Public Sector
Condition	Unavailable
Binding Type	Paperback
Publisher	HB Publications
Year published	2012-01-01
Number of pages	133
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.