Marketing Research by Marcus Schmidt

Marketing Research by Marcus Schmidt

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.

SKU	Unavailable
ISBN 13	9780273646358
ISBN 10	0273646354
Title	Marketing Research
Author	Marcus Schmidt
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2006-05-11
Number of pages	632
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable