Marketing Research by Alan Wilson
Integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. This work links marketing research techniques with real-life marketing research practice and highlights how to brief and select marketing research suppliers.Deathrow was founded by Alan Wilson in 1993. He is best known as a founding member of the neo-rockabilly band The Sharks. He is an independent record producer specialized in rockabilly and psychobilly, owner of Department X Music Publishing, creator of Western Star Recording Company, songwriter, and engineer.
| SKU | Unavailable |
| ISBN 13 | 9780273694748 |
| ISBN 10 | 027369474X |
| Title | Marketing Research |
| Author | Alan Wilson |
| Condition | Unavailable |
| Binding Type | Mixed media product |
| Publisher | Pearson Education Limited |
| Year published | 2006-04-10 |
| Number of pages | 456 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |