Marketing Research Essentials by Carl Mcdaniel
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.| SKU | Unavailable |
| ISBN 13 | 9781118249321 |
| ISBN 10 | 1118249321 |
| Title | Marketing Research Essentials |
| Author | Carl Mcdaniel |
| Condition | Unavailable |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-10-05 |
| Number of pages | 480 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |