Marketing Research, International Edition by Alvin C Burns

Marketing Research, International Edition by Alvin C Burns

For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

SKU	Unavailable
ISBN 13	9780273768517
ISBN 10	0273768514
Title	Marketing Research, International Edition
Author	Alvin C Burns
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2013-04-11
Number of pages	496
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.