Marketing Strategy: A Beginner's Guide to B2B Marketing Success by Jason W Simmons

Marketing Strategy: A Beginner's Guide to B2B Marketing Success by Jason W Simmons

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers

Jason is a passionate, experienced, and driven B2B marketing professional who has a track record of helping organizations achieve success. By creating and executing strategic marketing campaigns that align to organizational goals, that are built upon deep insights about the buyer, and that incorporate a balanced mix of paid, owned, earned, and social media - he is able to generate & influence pipeline revenue, improve brand favorability, and strengthen customer lifetime value.He holds a Masters degree in Business Administration from the W. P. Carey School of Business at Arizona State University. He has also received various certifications through B2B Marketing firms such as SiriusDecisions and the Content Marketing Institute.Jason lives in Phoenix, AZ with his wife Seela, they enjoy hiking, yoga, and traveling. They are both active in charities that help support, acclimate, and assist refugees who have newly arrived to the U.S.Get in touch with Jason by visiting his website at jasonwsimmons.com

SKU	Unavailable
ISBN 13	9781543909357
ISBN 10	1543909353
Title	Marketing Strategy: A Beginner's Guide to B2B Marketing Success
Author	Jason W Simmons
Condition	Unavailable
Binding Type	Paperback
Publisher	BookBaby
Year published	2017-09-28
Number of pages	184
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable