Marketing Strategy by Orville C Walker
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.| SKU | Unavailable |
| ISBN 13 | 9780256261189 |
| ISBN 10 | 0256261180 |
| Title | Marketing Strategy |
| Author | Orville C Walker |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1998-09-01 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |