Marketing the Arts by Finola Kerrigan

Marketing the Arts by Finola Kerrigan

Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

'We are in the midst of an arts marketing revolution and here is a collection that challenges and informs usThis anthology of essays is certainly a most welcome addition to a forward looking agenda on the subject and is an essential reading for scholars and practitioners alike. Darragh O’Reilly, Finola Kerrigan and various other contributors deserve our thanks and appreciation.' - Alladi Venkatesh, University of California, Irvine, USA

'Eclectic, entertaining and exciting, this is a valuable snapshot of a developing field.' - Terry O'Sullivan, Open University, UK

'Using an arts-centered perspective, the book presents an up-to-date discussion of arts marketing by leading scholars in the field.' - Laurie A. Meamber, George Mason University, USA

Daragh O’Reilly is a Lecturer in Marketing at the University of Sheffield, UK. His current research interests include arts marketing and branding.

Finola Kerrigan is a Lecturer in Marketing at King’s College London, UK. She researches arts marketing and has published a number of books and articles in international journals.

SKU	Unavailable
ISBN 13	9780415496865
ISBN 10	0415496861
Title	Marketing the Arts
Author	Finola Kerrigan
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2010-04-21
Number of pages	308
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.