Marketing the e-Business by Lisa Harris
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution."Marketing the e-Business addresses, in a well-structured manner, all the key issues of this often complex topicIt will prove invaluable to those seeking to enhance their knowledge of the domain, both from a practical and academic standpoint."
--Steve Clarke, Professor of Information Systems, University of Hull Business School
"A well-written and well-structured guide to marketing for e-business--covers all essential marketing concepts and activities adapted for the e-business environment, well supported with case studies and learning activities."
--Brian Terry, Professor of Operations Management, Richmond American University in London
Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK.
Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.
| SKU | Unavailable |
| ISBN 13 | 9780415965002 |
| ISBN 10 | 0415965004 |
| Title | Marketing the e-Business |
| Author | Lisa Harris |
| Series | Routledge Ebusiness |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Routledge |
| Year published | 2007-12-20 |
| Number of pages | 362 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |