Marketing - The Retro Revolution by Stephen Brown
Marketing - The Retro Revolution
Praise for the author:
′the finest writer in our field today′ - Journal of Marketing
′the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal
′a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning
′remarkably entertaining′ - Public Library Journal
′dazzling erudition′ - European Journal of Marketing
′instant classic′ - Journal of Marketing Management
| SKU | Unavailable |
| ISBN 13 | 9780761968511 |
| ISBN 10 | 0761968512 |
| Title | Marketing - The Retro Revolution |
| Author | Stephen Brown |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2001-06-12 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |