The Marketisation of Higher Education and the Student as Consumer
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The Marketisation of Higher Education and the Student as Consumer by Gareth King
This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity.Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.
Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK.
Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.
| SKU | Unavailable |
| ISBN 13 | 9780415584470 |
| ISBN 10 | 0415584477 |
| Title | The Marketisation of Higher Education and the Student as Consumer |
| Author | Gareth King |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2010-09-28 |
| Number of pages | 250 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |