Marketplace Masters by Suzanne Lowe
In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges.SUZANNE C. LOWE is President of Expertise Marketing, LLC, in Concord, Massachusetts. An advisor, analyst, and writer on best practices and emerging strategies in professional services marketing, she has written or been quoted in more than 50 articles and several books in the field, and speaks regularly to leading trade associations, industry groups, and in-house firm audiences. Her work has also been presented internationally at such venues as the American Marketing Association's annual Frontiers in Services conference.
| SKU | Unavailable |
| ISBN 13 | 9780275981198 |
| ISBN 10 | 0275981193 |
| Title | Marketplace Masters |
| Author | Suzanne Lowe |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Bloomsbury Publishing Plc |
| Year published | 2004-04-30 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |