Mass Communication Theory An Introduction

Mass Communication Theory An Introduction by Denis Mcquail Ma Dippsa

The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

SKU	Unavailable
ISBN 13	9780803977853
ISBN 10	0803977859
Title	Mass Communication Theory An Introduction
Author	Denis Mcquail Ma Dippsa
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	1994-03-29
Number of pages	448
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable