Mass Media Research by Roger D Wimmer
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.| SKU | Unavailable |
| ISBN 13 | 9781439048368 |
| ISBN 10 | 1439048363 |
| Title | Mass Media Research |
| Author | Roger D Wimmer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2009-07-01 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |