Mastering Account Management by Dan Englander
You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers).From selling millions in high-end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will show you how to create one for your business.
Learn what the top account managers do:- Systematize repeat business.
- Achieve flexibility and freedom by keeping a barrier between sales and customer or client service.
- Build long-term partnerships by prioritizing experience over output.
- Make life easier by leveraging new apps, tools, and high-tech shortcuts.
- Maximize networking referrals.
It's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Serviceare sure to gain a lot from this book, as will fans of the The 4-Hour Workweek.
Order Today and access a library of digital resources| SKU | Unavailable |
| ISBN 13 | 9781500958930 |
| ISBN 10 | 150095893X |
| Title | Mastering Account Management |
| Author | Dan Englander |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Createspace Independent Publishing Platform |
| Year published | 2015-01-12 |
| Number of pages | 120 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |