Mastering Information Management by Donald Marchand
Demonstrating that the essence of the job of an executive is to manage today's information-led business, not simply to manage the technology, this text explains how the information generated makes a contribution to strategy formulation, market reach, and effective organizational design.Donald A. Marchand is Professor of Information Management and Strategy at IMD International, Lausanne, Switzerland. William J. Kettinger is Director of the Center for Information Management and Technology Research, Darla Moore School of Business Administration, University of South Carolina, USA. John D. Rollins is Managing Partner, Strategic IT Effectiveness Practice, Andersen Consulting, USA and UK.
| SKU | Unavailable |
| ISBN 13 | 9780273643524 |
| ISBN 10 | 0273643525 |
| Title | Mastering Information Management |
| Author | Donald Marchand |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 1999-12-15 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |