McQuails Mass Communication Theory

McQuails Mass Communication Theory by Denis Mcquail Ma Dippsa

The most recent edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. A market leading text from a world renowned author.

Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing fieldHats off to him once again for making such enormous amounts of material so user-friendly
Philip Schlesinger
University of Glasgow

Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time
Mark Deuze
Indiana University and Leiden University

This is a unique work tested by time and generations of students around the world - North, South, East and West
Kaarle Nordenstreng
University of Tampere

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

SKU	Unavailable
ISBN 13	9781849202923
ISBN 10	1849202923
Title	McQuails Mass Communication Theory
Author	Denis Mcquail Ma Dippsa
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2010-02-18
Number of pages	632
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable