Media Essentials by Richard Campbell
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world.
Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.
| SKU | Unavailable |
| ISBN 13 | 9781457693762 |
| ISBN 10 | 1457693763 |
| Title | Media Essentials |
| Author | Richard Campbell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Macmillan Learning |
| Year published | 2015-11-13 |
| Number of pages | 558 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |