Media Literacy - International Student Edition by W James Potter

Media Literacy - International Student Edition by W James Potter

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Media Literacy - International Student Edition by W James Potter

Media Literacy teaches students how to navigate through the overwhelming flood of information found in todays media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 11th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
SKU Unavailable
ISBN 13 9781071840993
ISBN 10 1071840991
Title Media Literacy - International Student Edition
Author W James Potter
Condition Unavailable
Binding Type Paperback
Publisher SAGE Publications Inc
Year published 2021-03-10
Number of pages 504
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.