Media Planning: A Practical Guide, Third Edition
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Media Planning: A Practical Guide, Third Edition by Jim Surmanek
A complete media planner's handbook--everything from reach and frequency to ratings.
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| SKU | Unavailable |
| ISBN 13 | 9780844235127 |
| ISBN 10 | 0844235121 |
| Title | Media Planning: A Practical Guide, Third Edition |
| Author | Jim Surmanek |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | NTC Publishing Group,U.S. |
| Year published | 1995-10-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |