Mediamerica/Mediaworld by Edward Jay Whetmore
Filled with provocative, timely articles from the popular press, media trade publications, and academic journals, this reader provides depth and context to students' understanding of the mass media.
PART ONE: THE GUTENBERG GALLERY1. Welcome to Mediamerica, Mediaworld. 2. Books: The Permanent Press. 3. Newspapers, Part One: The Evolution of American Journalism. 4. Newspapers, Part Two: Contemporary American Journalism. 5. Magazines: The Variety Store. PART TWO: ELECTRONIC MEDIA: EDISON CAME TO STAY. 6. Radio: The Magic Medium. 7. The Sound of Music. 8. Structures and Strategies: The Business of Television. 9. Patterns and Programs: The Content of Television. 10. The Big Picture: Film as Popular Art. PART THREE: BEYOND THE MEDIA: THE PHENOMENA OF MASS COMMUNICATION. 11. Hearts and Minds: Advertising Yesterday and Today. 12. Contemporary Public Relations: Promotion, Perception, Persuasion. 13. Morality and the Media: Ethics in Mass Communication. 14. Popular Culture and Mass Communication. 15. Mediaworld: Mass Communication in the Global Village. 16. Mass Communication Research: A Beginner's Guide. 17. New Technologies and the Future of Mass Communication. Index. Acknowledgments.
| SKU | Unavailable |
| ISBN 13 | 9780534258184 |
| ISBN 10 | 0534258182 |
| Title | Mediamerica/Mediaworld |
| Author | Edward Jay Whetmore |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 1995-05-18 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |