Meeting Customer Needs by Ian Smith
Smith writes about the key marketing issues facing managers. These include marketing planning, forecasting sales, purchasing and supply, pricing, design, and development of products and services, promotion and achieving quality customer service.| SKU | Unavailable |
| ISBN 13 | 9780750659840 |
| ISBN 10 | 075065984X |
| Title | Meeting Customer Needs |
| Author | Ian Smith |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2003-10-01 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |