The Method Method by Adam Lowry

The Method Method by Adam Lowry

Founded 10 years ago by childhood friends Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's eco-friendly soaps, detergents and cleaners are ubiquitous in supermarkets, capturing valuable shelf space long dominated by the tired old products of giants like Proctor & Gamble and Unilever. The Method Method is an irreverent, candid, first-hand case study. Readers will learn how today's consumers behave, how today's companies compete and how global change is driven.

Eric Ryan is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. He studied at the University of Rhode Island and London's Richmond University, working for advertising agencies before going into business with childhood friend Adam Lowry.

Adam Lowry is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. Originally from Detroit, Lowry attended Stanford University to study chemical engineering and environmental science. Prior to going into business with childhood friend Eric Ryan, Lowry worked in climate research. He now lives in San Fransisco.

Lucas Conley is a journalist, an attorney, and an author. He holds degrees from the University of Arizona and the University of New Mexico School of Law and has appeared in a variety of publications, including Fast Company, the Boston Globe, the Huffington Post, and ESPN: The Magazine. He is the author of OBD: Obsessive Branding Disorder. He lives with his wife in Santa Fe, New Mexico.

SKU	Unavailable
ISBN 13	9781591843993
ISBN 10	1591843995
Title	The Method Method
Author	Adam Lowry
Condition	Unavailable
Binding Type	Hardback
Publisher	Penguin Putnam Inc
Year published	2011-10-13
Number of pages	260
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.