The Mirror Makers by Stephen Fox
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.
"A fascinating account of what well may be this country's most characteristic institution"--Andrew Hacker, New York Times Book Review
"Academic masterpiece."--Matthew Weiner, creator of Mad Men
"You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880."--Publishers Weekly
"I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly."--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding
"Arguably the best general history of advertising."--New York Review of Books
"Academic masterpiece."--Matthew Weiner, creator of Mad Men
"You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880."--Publishers Weekly
"I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly."--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding
"Arguably the best general history of advertising."--New York Review of Books
Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory; Blood and Power: Organized Crime in Twentieth-Century America; and other books.
| SKU | Unavailable |
| ISBN 13 | 9780252066597 |
| ISBN 10 | 0252066596 |
| Title | The Mirror Makers |
| Author | Stephen Fox |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | University of Illinois Press |
| Year published | 1997-07-01 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |