Mktg Professional Services by Philip Kotler
A practical guide addressing the marketing needs of professionals - making complex marketing concepts easy to grasp and ready to put into action.
Philip Kotler, Ph.D is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern. He is the author of multiple titles including "Marketing Management 5e", "Principles of Marketing 8e", and the most recent trade title "Kotler on Marketing."Paul Bloom, Ph.D is Professor of Marketing at the University of North Carolina. He also consults and is active in the America Marketing Association.Thomas Hayes, Ph.D is a Professor of Marketing at Xavier University, Ohio.
| SKU | Unavailable |
| ISBN 13 | 9780735201798 |
| ISBN 10 | 073520179X |
| Title | Mktg Professional Services |
| Author | Philip Kotler |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2002-08-12 |
| Number of pages | 422 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |